Seasons are mostly beneficial to those who are making whole sales. The sales are driven highly with anticipation of belief that people are ready to spend money than before. It is beneficial to both the customer and seller. The main reason is the volume. In normal days, people won’t go shopping vividly and manufactures are less active. We are taught to believe that during season sales companies sell products with more discount. Sometimes with buy one get one offer. No one wants to bet large amount of money during non-seasonal days. We wait for discount to hit thus to save money. And when the discount breaks, huge amount of masses place the order. This is way more than actual sale. Discounts are certain and hence the profit. On the flipside, companies will profit like hell these days. They employ more workers during this time and install many outlets. They know they can swap money like never before. It is confusing to see who makes real profit. Both sides cannot maintain the same out