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Showing posts with the label tipping point

The toothbrush test

  To release a product that is worthy of shipping or an idea that is worthy of spreading, it must be of elegant use. No product reigns the market if it is for one time use. We buy products for using more than once. All the things that went revolutionary can be of multiple use or can be used multiple times. There is one test that most of the entrepreneurs use when the launch an idea or company based on that, it is famously known as the Toothbrush test .   This a funny yet powerful test that determines whether the product can be used more than once (keeping in mind that people do brush twice or even thrice a day). If it does it is worthy of launching and investing. All the now products are based on this simple test. People behind that do make sure that it went through toothbrushing process . We can see lot of new products on the market are toothbrushing product. Because we like to have a product which is of multiple use. That saves money and time. People do consider these to factors

Why you need to reach tipping point ?

It wasn’t until it (a process, a habit or a system) surpasses the tipping point the real change shows off. All the work put in the initial stages until it reaches the tipping point makes a lot of sense when it crosses the tipping point. The tipping point may take few weeks or few months to show up, it is factor of where you are expecting the point. Some people and organizations see tipping point as a hope that it would pay off the hard work and patience.  And some induce fear for both themselves and others by crafting a disaster that might happen. Concept of Singularity in the field of artificial intelligence is great example for both of the scenario. We could argue endlessly about whether we would end up in immortality or extinction. Let’s respect both the opinions.    Tipping point now can be simply stated as where something big is lurking. The things that happened amid the initial and final point (where it tips) determines the future. This hope leads billions of people to do the