The toothbrush test

 

To release a product that is worthy of shipping or an idea that is worthy of spreading, it must be of elegant use. No product reigns the market if it is for one time use. We buy products for using more than once. All the things that went revolutionary can be of multiple use or can be used multiple times. There is one test that most of the entrepreneurs use when the launch an idea or company based on that, it is famously known as the Toothbrush test.

 This a funny yet powerful test that determines whether the product can be used more than once (keeping in mind that people do brush twice or even thrice a day). If it does it is worthy of launching and investing. All the now products are based on this simple test. People behind that do make sure that it went through toothbrushing process.

We can see lot of new products on the market are toothbrushing product. Because we like to have a product which is of multiple use. That saves money and time. People do consider these to factors much seriously. And the product offers them survive and could easily make it to the tipping point.