Insanely Practical

Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea. 

The marketing placebo effect is popular among marketers. It is by tricking the consumer to buy products by carving a need in them. It is not just filling the void. It is creating and then filling the void. Almost all the product costs a way lot more than the actual cost. In exchange for the sensational feeling left by the advertising, the consumer feels the same feeling while using it. This is the placebo effect. Although the product is not as good as what we found in the ads, the power of advertising makes it so. The prime example is the coco-cola. Everyone from the creator to the consumer knows that it is a toxic drink, the annual revenue is growing in a rapid manner and they made a 17% increase in the total revenue in YoY from FY20. The marketing placebo effect is, in most cases, good for the company and awful for the customer.

The 10000 hours rule actually came to vent viral after Malcolm Galdwell’s book Outliers. This concept is not novel, but with Outliers it became easy to interpret and Gladwell made it really easy. And it went like viral. The marketing is not done by the author, instead people took it and spread it. It went through multiple levels of marketing. Word of mouth made it concrete and viral marketing proliferated it like a fire. People did gave the feedback and turned into feedback marketing. It travelled through almost all of it became a powerful movement. This is one such example of how markets and people accepts powerful and useful contents. I’m not talking about Outliers, but the movements happened with it.   In fact, sometimes these movements are created by the markers. They must have equipped enough to carry on. And it works too, especially well with good content and timeless lessons. Products those met with these criteria always travelled faster than any other products or services ...

 Devices which we use for our daily use are cheap than ever before. It is getting cheaper as time passes by. This is applicable to size. It is reduced more than ever. The evolution of these parameters from time to time makes the product more popular and advertisable. Really expensive products advertise very little often. The storage devices of computers of size 1 megabytes are only meant for universities and organizations in the ’80s. But within a few decades of rapid growth, a change took place drastically and enormously. Those devices in the ’80s having a size of a grown man were reduced to a size of a fingernail with 10000 times more than available storage. It got away cheaper. One of the things that the engineers working in the manufacturing of these devices is to reduce their size further and to make it cheaper. Affordable devices are inevitable to rule the market and it is how we measure technological growth. A new innovation in the hands of many makes a huge difference. ...

  A book must need some recognition to keep its growth. Recognition means receiving the attention of mobs. Attention can be brought in several ways. Advertisement is a sure way of doing it. It is the most common and easy way. Since it’s been practiced by lot of people around the world it grown exponentially. Many theories evolved around this particular topic. And for many reasons lots of people found a successful career in marketing. Because of this much of popularity, no one dare to go unnoticing it. But marketing isn’t enough to make it to the top of the list. It needs to serve. A person must get the output. We can’t simply say that its their fault to miss what we thought. It is our responsibility to make sure that targeted audience must get what we wrote, if not never dream of cherishing the list.        Since word of mouth is less speedy (yet   powerful), we often consider viral marketing . If we were able to do marketing with right content ...

A product isn’t meant for everyone. Not everyone uses every product availability in the free market. Free market offers countless number of products. But these companies weren’t targeted at everyone. Every organization focuses on people whom they believe have the curiosity to experience the new. A brand new product, it may be a gadget, a movie or a book goes into a few thousand people before getting into those who wait for the reviews of other recipients. The people who are eager to adopt the new ideas in form of products are early adopters . When something is released, it goes through the early adopters before getting massive audiences. They serve as an information hub for the laggards. They are both good for the company and the mass number of existing laggards. The creators profit the product through early adopters. They review the item and pass the information to those whoever interested. That’s their job. None of the leading creators appointed them. They just sprouted to serve and ...

It's been around for centuries that you can't bribe or monetize your family. Not a tiny family with 4 members, but a larger one, whatever the number might that be. It's is common. The root lies in the DNA. This routine successfully survived millennials. This starts from caveman times where we were first found to be living together and forming tribes. One of the fascinating thing about tribe which is so relevant even today is that the security it provides. Security through food,shelter finance, companionship and learning. A member of the tribe has the rights to have this. This must be done without expecting anything in return. This is not reciprocatory. Once you barter, then the tribe weakens. In a tribe you are not allowed to trade. With the progress of the evolution, people started gathering more information which resulted in the rise of new beliefs. Believes constructed new tribes of new people or with existing ones. It started to split in a random way. It is still. Inord...

Being cheated is common. We get cheated most of the time. Sometimes the effect is large. Only then we realise that we are being cheated. Cheating comes from false beliefs. We believe in the things that we thought to be the truth, at least we accepted as truth. By giving us the false information they are rectifying the probability of manipulation. It's easier to get convinced in this time. There is no scarcity for information. I mean made up false information. They are very likely to get hooked and there is plenty of them in the market. Only thing left to the marketers is to pick one and throw it in the face. You are most likely to engulf. Because the rule book say so, you must do so. You cannot turn your your face when you are nicely getting manipulated, the rule books say. Even the craftsman man who designed these b.s rule must've been frustrated by consequence of these rules made to the folks. They must have thought someone someday would replace it instead of blindly pursuing...

It's been around at the infant state of industrial revolution that the now known modern type marketing started fueling on. That was a healthy practice. People found fortune in it and it really turns out to be working. Upto this day, marketing is a significant invention that led world to be more diplomatic than any other. Trade led national to shake hands and it paved the way to millions of jobs in hand and billions indirectly. Modern day freelancers often are dependent on marketing. It's so easy in this day to become a marketer with a smartphone. We could craft a successful life story as a marketer within less than enough time. Even posting a picture of product considered as marketing. The worse comes when they say self marketing after posting own picture. Which is why it is prioritised to take a look at where this is going.  It is fair to admit as myself as a marketer that the scenario is getting absurd. That healthy thing was long gone. Now it's like you have to be carefu...