Marketing is needed

A book must need some recognition to keep its growth. Recognition means receiving the attention of mobs. Attention can be brought in several ways. Advertisement is a sure way of doing it. It is the most common and easy way. Since it’s been practiced by lot of people around the world it grown exponentially. Many theories evolved around this particular topic. And for many reasons lots of people found a successful career in marketing. Because of this much of popularity, no one dare to go unnoticing it. But marketing isn’t enough to make it to the top of the list. It needs to serve. A person must get the output. We can’t simply say that its their fault to miss what we thought. It is our responsibility to make sure that targeted audience must get what we wrote, if not never dream of cherishing the list.

Since word of mouth is less speedy (yet powerful), we often consider viral marketing. If we were able to do marketing with right content that makes people go insane, it is viral marketing. Only thing we need to do further is to feed it. Everyone likes to go with viral marketing because of its power over conventional means. That is quite natural. So to point out the content that hidden inside we need marketing to the job.

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Expressive tendency

People express when they feel like they are safe among the peers. It is a trust factor. This trust factor can be developed through mutual understanding. When a group of stranger collabs and start to express the embarrassing truth, individuals within the peers develops the tendency to vomit the dirty truths. This is like a chain reaction, the more people express, the trust gets stronger and stronger.

The path of experience

Genuine conviction is invariably born from firsthand experience. This is because, innately, our belief systems are wired to accept anything that can be perceived through our sensory experiences, a trait that evolved during our ancestral hunting epochs. Once we acquire such direct experiences, no further evidence is required to cement our belief. These experiences thus become the compass by which we navigate our existence. Hence, the optimum method of learning is through experimentation and introspection, for knowledge acquired in this manner becomes deeply embedded within our psyche, imparting indispensable lessons for personal development and growth. Predominantly, our learning derives from the direct experiences of others who possess a profound understanding and apply this wisdom to enhance their lives. Regrettably, we often fail to leverage this wealth of knowledge to our own advantage.

Focus on one thing

Concentrating on one field gives us a tremendous edge than giving a shallow focus on various different things. The difference here is that we get a lot of information from one sector which enables us to master the field.

Going beyond the numbers

The ability to go and look beyond numbers makes a huge difference in an organization. Mostly, the leaders do take notice of the revenue decrease and this push layoffs and payment cuts. They should be more focused on what is bothering the employees and what makes them suck at whatever they do. Threatening with salary cut and layoff will work in the short run. But the fuel ceases soon and the individual at the top need to figure out another intimidating stuffs that would make employees ass on fire. It doesn't work.

Better making use of time

Utilizing the time means making it more productive. We can make it productive by doing quality things in between. But the question is whether the quality thing is enough. Certainly not. The difference here is the degree of concentration. Being more focused irrefutably bring better result.

Subtle things make difference

Using the image to manipulate is the most vulgar thing anyone can perform when it comes to selling. When an organization stops innovating, the possible way to sell its crap is through manipulation. No one likes what’s not best. And yet it’s what dominant in the market. There are making a way more money than those actually makes a difference, providing the value. When a popular face shows up with any shit, it is easy to raise the popularity of that product with himself. Most of the products sells this way. Those who buy these products don’t actually wants it. Those who buys them are less certain about their priorities. They get confused amid the status quo and reality. When a movie star promotes it, then it would make to the list and those who haven’t bought it must blame themselves. They go and purchase just to avoid the blame. This bragging mentality could be manipulated. These subtle emotions bring tons of money when used wisely. And those who markets and sells are the masters of it....

Planning

Planning the day before it starts gives us the advantage to work without wasting time.

Winning is everywhere

There are companies that benefits from the competition of companies from another sectors. The thing that benefits them is that both these competitors are the customers of this one. Primary examples are the open software companies. They sell software to different companies to make thier product and these manufacturing companies compete themselves for domination. Whoever wins, software company benefits.

Fortune in internet

Winning a lottery when nothing actually left to try on was a hope that might hit as a jackpot. In this internet scenario, this is much different. You can hit jackpot by hundreds of thousands of way. It isn’t only the money the jackpot brings us. It includes much more. Fame, pride , success and a lifelong career might get open. This is no joke anymore. People who made fun of others who tried their luck in internet are now turning themselves to internet. Internet isn’t like the invention of wheel or fire or even machines, it is much more. The latter changed the world. But internet opened a new world. A digital sophisticated world. It’s is pretty much sophisticated than the real world. No one exactly knows what’s really happening in the world of internet. These are the stuffs which are yet to be visible. The things that we once practiced in the real world now can be done through internet. Infact there are things that is only possible in the internet. We are inventing new methods and com...

Rescheduling and thrashing

Rescheduling and thrashing are both different words. But they are connected and dependent. One won’t (mustn’t) survive without the other. This was best described by Seth in his masterpiece Linchpin . It make sense when both are studied which levels the confusion of delayed shipping. Shipping isn’t confined to products and services, but it extends to anything. To think shipping as doing as per the schedule makes it more easy to grasp. Even the subtle things that hide along the appears to be meaningful. Thrashing is nothing but excuses due to fear that delays shipping. And rescheduling is a by-product of thrashing. Thrashing occurs at everything and every time. Mostly due to the weak resistance, we are nullified about this. At times when resistance peaks, we consciously prefer to stay the same. We can’t relate the circumstances happened at the start and happening at the end. The usual cliché “ it happens each time” is the best explanation the resistance wants us to believ...

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