Marketing is needed

A book must need some recognition to keep its growth. Recognition means receiving the attention of mobs. Attention can be brought in several ways. Advertisement is a sure way of doing it. It is the most common and easy way. Since it’s been practiced by lot of people around the world it grown exponentially. Many theories evolved around this particular topic. And for many reasons lots of people found a successful career in marketing. Because of this much of popularity, no one dare to go unnoticing it. But marketing isn’t enough to make it to the top of the list. It needs to serve. A person must get the output. We can’t simply say that its their fault to miss what we thought. It is our responsibility to make sure that targeted audience must get what we wrote, if not never dream of cherishing the list.

Since word of mouth is less speedy (yet powerful), we often consider viral marketing. If we were able to do marketing with right content that makes people go insane, it is viral marketing. Only thing we need to do further is to feed it. Everyone likes to go with viral marketing because of its power over conventional means. That is quite natural. So to point out the content that hidden inside we need marketing to the job.

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Discipline is the key

Whatever the things we try to do, without a consistent effort result will be negligible. We start and then stop, this repeats and results in a shallow reward. Consistent work, even smaller can bring the actual change.

Keep up with trend

It won't matter much whether the company is at the number one position in market cap, if it fails to keep up with the trend, it will go out of the business. there are a lot of examples in front of us. This busting off will result in the rise of the next big thing. The general motor was once the market cap champion. But the rise of the internet and technology brought thousands of companies, which now rules the entire business era. And companies in this field is now valued extremely high than any industry. The Internet gave access to the information that is once only available to the presidents and prime ministers to a common man. this is revolutionary and it changed the world. the world order keeps changing. every major change leads to revolutions. when this happens successfully with business, it is the next big thing.

Mindset matters

The first mover advantage maybe a myth like MySpace. It is not necessary to have a first mover advantage, but it may do good if managed correctly. In the world of crypto we could see Bitcoin reigning over a decade as the leading coin. It got its first mover advantage and it is way ahead than other altcoins. But does it means it will lead forever ? Not really. I’m case of Amazon the first mover advantage was a great benefit. It is not that because of Amazon being the first to deliver goods through online, it is the ever growth mindset of Jeff Bezos. Like in case of any other thing, the important factor is not the advantage, but the mindset that drives it behind. Last day I wrote about having a progressive mindset. But when it comes to BTC, the driver behind it is clearly absent. Its first mover advantage is getting it to the top, but as soon as when one person with growth mindset comes with an equivalent product (which already happened), the first mover advantage may slay. ...

A better break

A break if needed should be taken. There is nothing such as continuity that is unending. We usually breaks the rituals from lazy and lax behaviours. But if the break is essential for a better tomorrow, there is nothing to regret. PS : You will recieve the daily dose of knowledge again.

Welcoming the fate

Marcus Aurelius once said " To welcome with affection what is sent by fate". He meant every word he said. It is possible to get ourselves to welcome the fate. It brings oppertunity and self control. Knowing that we can have the control of our being is powerful when it comes to being vulnerable with emotions.

Hardest part in realization

It is one of the hardest thing to draw lessons from what we know. That is the reason why even after reading hundreds of book, we feel like we learned or to be specific realized nothing. But upon coupling with the reflection and experience, we can actually draw it from anywhere. The key still is to learn more.

Encryption is in demand

From the last few years storing a non readable data gained attention throughout. It's not been considered as worth giving attention by many unless it hadn't affected them. But the exponential growth of technology caught the attention of people by actually intervening in their daily lives. Slowly becoming a part of their routine, it integrated into the whole life. Infact everything is shrunk to the technology by getting easy to access with the help of electronic devices. Vastly by the invention of cheaper smartphones. Now technology became the foremost priority. And there opened a limitless oppertunity. We started realising the power and drifted our attention. Millionaires and billionaires started pouring their money into this tech world and nerds followed their career path here . And the intresting part is everyone except a handful of people made their fortune. Since they were convinced that this thing is changing the world, they decided to partake as a life long career. Eve...

Marketing Placebo Effect

The marketing placebo effect is popular among marketers. It is by tricking the consumer to buy products by carving a need in them. It is not just filling the void. It is creating and then filling the void. Almost all the product costs a way lot more than the actual cost. In exchange for the sensational feeling left by the advertising, the consumer feels the same feeling while using it. This is the placebo effect. Although the product is not as good as what we found in the ads, the power of advertising makes it so. The prime example is the coco-cola. Everyone from the creator to the consumer knows that it is a toxic drink, the annual revenue is growing in a rapid manner and they made a 17% increase in the total revenue in YoY from FY20. The marketing placebo effect is, in most cases, good for the company and awful for the customer.

Work involved

For lot of reason, people avoid confronting reality. It is very much scary to them. You must have heard that everything is first created in the mind and then in the reality. That is true But it is difficult to execute and to put into practice. Involvement and lot of work is required. Very few people make this transaction. What filters this out is the work involved in between.

Tackling the same problem in different ways

The process of breaking the ice should be treated from different angle. Consider the stone as a rigid and hard moulded personality. And we know that it is not the first hit or the last hot that's gonna break the rock, but a series of constant impact is what brings the results. So the thing is understanding and the hitting in accordance with what exactly is missing to break the rock

Insanely Practical

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