Marketing Placebo Effect

The marketing placebo effect is popular among marketers. It is by tricking the consumer to buy products by carving a need in them. It is not just filling the void. It is creating and then filling the void. Almost all the product costs a way lot more than the actual cost. In exchange for the sensational feeling left by the advertising, the consumer feels the same feeling while using it. This is the placebo effect. Although the product is not as good as what we found in the ads, the power of advertising makes it so. The prime example is the coco-cola. Everyone from the creator to the consumer knows that it is a toxic drink, the annual revenue is growing in a rapid manner and they made a 17% increase in the total revenue in YoY from FY20. The marketing placebo effect is, in most cases, good for the company and awful for the customer.

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Business asteroids

Several million years ago asteroid in a size larger than the moon hit the earth and wiped most of the species leaving the dust particles to afloat. Since then, asteroid is identified as mostly a negative thing. In fact, many historians believe that that was the turning point to the second life of the planet. Generally, we could see people referring asteroid as capable of destroying anything. This true, but it is not complete. The sentence only fulfills the moral meaning when we add “and bringing the new world of new opportunities”. We would be survived if it hadn’t happened amid the dinosaurs. We must have gone extinct long before. It is common to assign asteroid anything that is about to wipe out the old and bring the new. The term Business asteroid got popular in the last two decades. Reason: we barely saw anything before. Like an actual asteroid it is perceived as wrong at its entry. Many people said it would not be a problem for them. Some sided with ´this i...

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Adapting and wrong implementing

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