The marketing placebo effect is popular among marketers. It is by tricking the consumer to buy products by carving a need in them. It is not just filling the void. It is creating and then filling the void. Almost all the product costs a way lot more than the actual cost. In exchange for the sensational feeling left by the advertising, the consumer feels the same feeling while using it. This is the placebo effect. Although the product is not as good as what we found in the ads, the power of advertising makes it so. The prime example is the coco-cola. Everyone from the creator to the consumer knows that it is a toxic drink, the annual revenue is growing in a rapid manner and they made a 17% increase in the total revenue in YoY from FY20. The marketing placebo effect is, in most cases, good for the company and awful for the customer.
The mental cage that is created by the society from ever since we came across the life will get stronger with our inability to face the reality itself. Not the reality that is implied by the perception that is created by the experience we had from birth till now. The irony is that we were rarely conscious about what happened in the past and how it forged the inner self. But by the time we get to know what had happened to us, we might have already in a fucked up state. The more aged we are, the more we are fucked by the society. It might terrify a lot of people. And those who finds the truth often do the surface level solution shits and ends up being worser than before. The solution happens when we fix the deep root cause. It must be more psychological than surface scratch.
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