Marketing Placebo Effect

The marketing placebo effect is popular among marketers. It is by tricking the consumer to buy products by carving a need in them. It is not just filling the void. It is creating and then filling the void. Almost all the product costs a way lot more than the actual cost. In exchange for the sensational feeling left by the advertising, the consumer feels the same feeling while using it. This is the placebo effect. Although the product is not as good as what we found in the ads, the power of advertising makes it so. The prime example is the coco-cola. Everyone from the creator to the consumer knows that it is a toxic drink, the annual revenue is growing in a rapid manner and they made a 17% increase in the total revenue in YoY from FY20. The marketing placebo effect is, in most cases, good for the company and awful for the customer.

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Free is good

The saying in marketing (mainly as a precaution to the victims) is that if you’re not paying for the product, then you are the product. This marketing strategy of making people a product is widely successful and people indeed have no problem in being a product. Since we don’t have to pay for the services they offer, we are comfortable with them using it as a product. If not, YouTube and Facebook never have survived. Since I mentioned these two companies, it is thoughtful to inquire about the scale of business this business strategy brings. There is nothing wrong with giving their services for free. If we look at the positive side we can embrace the amount of change it brought. But of course, it has its own drawbacks. Since the ratio of their proportionality is highly irrational giving good an unfair advantage, we could say those are life-changing technologies. And this strategy is visible almost anywhere. Giving a free trial is a great example. Besides we get news, articles,...

Why people radically ignore philosophy

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Small change for good future

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Breaking down to the elements

Although after spending lot of time in studying and learning a particular subject , we stumble upon coming up with ideas. No creative way of expressing the bit of information gathered so far. Reading some books, going through multiple articles and talking to a lot of people (master at the things you wish to know )might help to boost the knowledge. But no use to making it a part of your thinking. I mean you can't. But it could be done. It doesn't mean that you have to work eighty hours a week, it means you have to know how to learn before learning. It's like making a smart move. Lot of scientifically proven techniques are available in the internet. All of it points at the same direction , it is to break the elements into its basic elements. If you are an aspiring entrepreneur craving to come up with innovation and creative ideas you must dig into the roots. The reasoning done through own scrutinizing study leads to connect the probability streams to a great idea. " It...

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Search

Searching for the things we think important often leads us to a prominent path. When we do such endeavours, we discover more things related to our fields.

Lesson from failure

With each failure see it as an opportunity to learn and then grow

Beliefs of discount

Seasons are mostly beneficial to those who are making whole sales. The sales are driven highly with anticipation of belief that people are ready to spend money than before. It is beneficial to both the customer and seller. The main reason is the volume. In normal days, people won’t go shopping vividly and manufactures are less active. We are taught to believe that during season sales companies sell products with more discount. Sometimes with buy one get one offer. No one wants to bet large amount of money during non-seasonal days. We wait for discount to hit thus to save money. And when the discount breaks, huge amount of masses place the order. This is way more than actual sale. Discounts are certain and hence the profit. On the flipside, companies will profit like hell these days. They employ more workers during this time and install many outlets. They know they can swap money like never before. It is confusing to see who makes real profit. Both sides cannot maintain the...

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Insanely Practical

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