Marketing Placebo Effect

The marketing placebo effect is popular among marketers. It is by tricking the consumer to buy products by carving a need in them. It is not just filling the void. It is creating and then filling the void. Almost all the product costs a way lot more than the actual cost. In exchange for the sensational feeling left by the advertising, the consumer feels the same feeling while using it. This is the placebo effect. Although the product is not as good as what we found in the ads, the power of advertising makes it so. The prime example is the coco-cola. Everyone from the creator to the consumer knows that it is a toxic drink, the annual revenue is growing in a rapid manner and they made a 17% increase in the total revenue in YoY from FY20. The marketing placebo effect is, in most cases, good for the company and awful for the customer.

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Beware not to be fraud

Being cheated is common. We get cheated most of the time. Sometimes the effect is large. Only then we realise that we are being cheated. Cheating comes from false beliefs. We believe in the things that we thought to be the truth, at least we accepted as truth. By giving us the false information they are rectifying the probability of manipulation. It's easier to get convinced in this time. There is no scarcity for information. I mean made up false information. They are very likely to get hooked and there is plenty of them in the market. Only thing left to the marketers is to pick one and throw it in the face. You are most likely to engulf. Because the rule book say so, you must do so. You cannot turn your your face when you are nicely getting manipulated, the rule books say. Even the craftsman man who designed these b.s rule must've been frustrated by consequence of these rules made to the folks. They must have thought someone someday would replace it instead of blindly pursuing...

Observation is the key

Too much focused on work or anything is not good at all. Not for both personal and professional. Yet we repeat the same pattern. Insanely focused in a work could bring better results. But these might lead to filter out the things we think is not at all important. But it turns out that is wrong. Often the things we wish could have were the things we merely ignored. Relationship is an example. Relationship with children and spouse often get cold when obsessed with way too much work. It is very much easy to eliminate the non essential and focus on what's important. But as the life progresses, most people realise that is not true. Giving time to nurture the relations are important as much as finishing the task. In the end all that matters is how well the life gets better. Just merely by observing the things that we thought as irrelevant may seems like a great choice to have. You might rethink and crafts the better one.

Mindset matters

The first mover advantage maybe a myth like MySpace. It is not necessary to have a first mover advantage, but it may do good if managed correctly. In the world of crypto we could see Bitcoin reigning over a decade as the leading coin. It got its first mover advantage and it is way ahead than other altcoins. But does it means it will lead forever ? Not really. I’m case of Amazon the first mover advantage was a great benefit. It is not that because of Amazon being the first to deliver goods through online, it is the ever growth mindset of Jeff Bezos. Like in case of any other thing, the important factor is not the advantage, but the mindset that drives it behind. Last day I wrote about having a progressive mindset. But when it comes to BTC, the driver behind it is clearly absent. Its first mover advantage is getting it to the top, but as soon as when one person with growth mindset comes with an equivalent product (which already happened), the first mover advantage may slay. ...

Technology and pace

With the availability of technology, we can access to any thing in the world. Regardless of which those product belong to, it now became effortless to reach. There is a saying that whenever anything is available without effort, it becomes a product of procrastination. We did this many time if we locate ourselves in a different positions. Due to the availability of free online course, we jave certain opportunity to learn from the greater minds of the world, which is before a decade was even never would’ve imagined. Technology is rapidly growing and along with it the culture. So it is mandatory that everyone should keep a growth mindset instead of fixed ones. Because in the now world, laggards are not only left behind, but will be punished. The main reason for this is the world rewarding system is evolving itself. It no longer rewards those who works hard like cogs in the factory, instead those who keep up with the technologies. Technology evolved from being a subject to necessity. Be...

Raise your hand

The raise your hand strategy is well-known and practiced widely by people who do talking from any field. It is a simple and a call to action strategy. What it does is helps to engage people, more precisely, the audience with whoever giving the talk. We can call him the controller. He controls the crowd and their emotions. A well-practiced and experienced man can make people laugh or cry when he wants. That’s why they often let people laugh at the beginning by cracking some old jokes and making them emotionally attached to the end. To actively engage a group of people is difficult than an individual. Because attention diversifies and an individual in the audience gets a fraction of it. So, here the possibility is to make them concentrated, fully engaged. Everyone knows that when the number of people increases, the effect of it which it reaches fades. As a result, the core intention of spreading the notion becomes vain....

Saying NO is an art

Saying that you don’t like is often difficult. Especially when we need to say to our friends. One of thing that lurks behind this faking is the fear of misinterpretation. We say what we meant to say, but they take what they take. Most oftentimes we mean no offense, but the scenario makes it worse. We say most politely that “ I’m grateful for your offer, but I don’t do it “ through a single NO. But sometimes they take it as regarding. They hear something like “ I don’t want your shit “. We can read it from their face all the frustration and indignation ,even when displaying fake smiles. If that’s the case, then we conclude that NO is getting us and our relationship ripped. What we don’t realize is that the after effect of it, such as we blaming them for the entire thing. Here things get even worse and may lead to the demise of the relationship. Once you become comfortable with saying “no”, then it becomes easy to sort out the unimportant from important. Your priorities become explicit. ...

Selling by creating need

When is the right time to sell a product? An experienced seller can sell at anytime. There is no division of time of any kind of rime frame that he chooses to sell. Whenever an opportunity gets( keep in mind that a seller don’t seek opportunity, instead he seeks it), he proposes his plan. You might wonder how, the truth is you never know he is selling. In fact he is not selling, you are buying. What is the difference and why isn’t it same?. A seller sells a product even when the customer don’t interested. But the master seller creates a want in the buyer to buy. That’s all his job. He doesn’t emphasize on the qualities of the product he is about to sell, instead he expands the awareness of the customer about insecurities that this product is about to solve. Then, the problem almost solved. And people like to purchase form trustable sources. Of one points your flaws instead of flattering, he is to be trusted. Creating a want or the interest towards a product is more important than spe...

Procrastination and regret

What happens when you don’t do things that you have to do? That is a million-dollar question. Most of the time we can see this occurrence in our life multiple times. It is a reality and we tend to sway towards it. It creates a lot of problems. This is due to procrastination, the worst of worst. It is a common behavior found among all human beings. Some people are the masters of it and others are the defendants. You don’t have to work to become a master of procrastination. All you have to do is nothing. Literally nothing in particular. Its effect is big in both ways. For a defender he turns and fights. Here the chance is a higher probability of winning outcome. Those are the people stand top in the world. All the things that were achieved throughout history were, somehow procrastination defied action. The same is absolutely true for procrastinators. They don’t do the things that needed to be done and for the time later, they regret it the most. All the things that happened in...

Deconstruct

The best way to deconstruct the existing old system is to alter the principle roots. It means scrutinizing the core in depth and arranging in a different order for different outcome. The series of layers of belief caring for the root principle won’t become visible without peeling of the layers. But it is very tough. The layers starts to protect the principle once it is embraced. It is very much easy to embrace. All you have to do is to provide a notion with no questions. Make it more easy to fit in. Introduce timely suitable idea and by giving an urge to share. It will create a wild fire and it construct the base thereby securing it’s position. Once it settled it won’t leave that easy. It is a leech. You must do work to get rid of it. By the time we finish to reconstruct by demolishing the old, the process turns easy. What’s hard in this process is to peel the first layer. That’s where the maximum resistance hides. It won’t give up until you won’t give up. The difficulty rate starts to...

You can't sell it to your family

It's been around for centuries that you can't bribe or monetize your family. Not a tiny family with 4 members, but a larger one, whatever the number might that be. It's is common. The root lies in the DNA. This routine successfully survived millennials. This starts from caveman times where we were first found to be living together and forming tribes. One of the fascinating thing about tribe which is so relevant even today is that the security it provides. Security through food,shelter finance, companionship and learning. A member of the tribe has the rights to have this. This must be done without expecting anything in return. This is not reciprocatory. Once you barter, then the tribe weakens. In a tribe you are not allowed to trade. With the progress of the evolution, people started gathering more information which resulted in the rise of new beliefs. Believes constructed new tribes of new people or with existing ones. It started to split in a random way. It is still. Inord...

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