Content matters

The 10000 hours rule actually came to vent viral after Malcolm Galdwell’s book Outliers. This concept is not novel, but with Outliers it became easy to interpret and Gladwell made it really easy. And it went like viral. The marketing is not done by the author, instead people took it and spread it. It went through multiple levels of marketing. Word of mouth made it concrete and viral marketing proliferated it like a fire. People did gave the feedback and turned into feedback marketing. It travelled through almost all of it became a powerful movement. This is one such example of how markets and people accepts powerful and useful contents. I’m not talking about Outliers, but the movements happened with it.

In fact, sometimes these movements are created by the markers. They must have equipped enough to carry on. And it works too, especially well with good content and timeless lessons. Products those met with these criteria always travelled faster than any other products or services at that time. Because the marketing is always done for content.

When the content is strong enough to recommend and worthy enough to taste, even without marketing , it would spread. Appreciation is never the less.

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Mindset matters

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