Being uncomfortable with anything is a sign that we should seek what's there to is. Most of the people settle instead. This mistake once proceeded results in a great misery.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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