Technology disruption is a topic we often talked about. It is a relevant and an observable phenomenon. The reason most of the organization can’t stand in front of the wave of Disruption is due to their inability to perceive the future. Whenever a person starts a company one of the focus would be at making money. But what decides the existence after a couple of decades is the importance we give it to the monetary value. If it becomes the primary goal, then the company won’t last long. People adopt monetary based values instead of ethical ones. They keeps on expanding the scale horizontally by hiring number of employees and setting up more branches. Where they is to make the service or product better. An organization sustains its customers because of the product they launch. It is the quality that attracts more people and sometimes repellant. Innovation dies when we fail to inspire the employees. They do what the founder say. Founder must be willing to adopt new ways and to lead them ahead towards the challenges. Challenges enables people to think different and thereby bringing different ideas. Whenever a person is suppressed to act in accordance to his will, he cannot express innovation.
The saying in marketing (mainly as a precaution to the victims) is that if you’re not paying for the product, then you are the product. This marketing strategy of making people a product is widely successful and people indeed have no problem in being a product. Since we don’t have to pay for the services they offer, we are comfortable with them using it as a product. If not, YouTube and Facebook never have survived. Since I mentioned these two companies, it is thoughtful to inquire about the scale of business this business strategy brings. There is nothing wrong with giving their services for free. If we look at the positive side we can embrace the amount of change it brought. But of course, it has its own drawbacks. Since the ratio of their proportionality is highly irrational giving good an unfair advantage, we could say those are life-changing technologies. And this strategy is visible almost anywhere. Giving a free trial is a great example. Besides we get news, articles,...
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