Technology disruption is a topic we often talked about. It is a relevant and an observable phenomenon. The reason most of the organization can’t stand in front of the wave of Disruption is due to their inability to perceive the future. Whenever a person starts a company one of the focus would be at making money. But what decides the existence after a couple of decades is the importance we give it to the monetary value. If it becomes the primary goal, then the company won’t last long. People adopt monetary based values instead of ethical ones. They keeps on expanding the scale horizontally by hiring number of employees and setting up more branches. Where they is to make the service or product better. An organization sustains its customers because of the product they launch. It is the quality that attracts more people and sometimes repellant. Innovation dies when we fail to inspire the employees. They do what the founder say. Founder must be willing to adopt new ways and to lead them ahead towards the challenges. Challenges enables people to think different and thereby bringing different ideas. Whenever a person is suppressed to act in accordance to his will, he cannot express innovation.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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