Viral marketing

Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.

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Business asteroids

Several million years ago asteroid in a size larger than the moon hit the earth and wiped most of the species leaving the dust particles to afloat. Since then, asteroid is identified as mostly a negative thing. In fact, many historians believe that that was the turning point to the second life of the planet. Generally, we could see people referring asteroid as capable of destroying anything. This true, but it is not complete. The sentence only fulfills the moral meaning when we add “and bringing the new world of new opportunities”. We would be survived if it hadn’t happened amid the dinosaurs. We must have gone extinct long before. It is common to assign asteroid anything that is about to wipe out the old and bring the new. The term Business asteroid got popular in the last two decades. Reason: we barely saw anything before. Like an actual asteroid it is perceived as wrong at its entry. Many people said it would not be a problem for them. Some sided with ´this i...

Time framing for success

The problem with people who were used with instant gratification is that they would often assign wrong time frame with result analyses. What gets them to get their feet off the pride work is correlated with the measurement. The first few time blocks are always found to go against expectations. Without having the right time frame to measure, they often fall into the trap. The initials days or months always are meat to experiment and learn. During this learning process, things won’t go as expected and mistakes are necessary. Because learning at the early stages makes the person or the organization strong and keeps huge losses away in the near future. This period is often misunderstood and depicted as a wrong scenario thereby instilling the wrong belief or notion of passion. This is imprudent in nature and could be fixed straight with understanding or guidance. The range of possible net outcome differs different purposes. On a personal level, it requires less time a...

Attachment and decisions

Attachment creates problems. The reason we feel lonely whenever outside of our comfort zone is the experience we are going through is new. When we go through something that we never went through before, we feel a kind of uncomfortableness. This uncomfortableness is resulting in the creation of new brain patterns. Brains neuron activates when we go through something new. The existing pattern when finds it difficult to work with. This is the exact reason why while the new patterns form, we feel insecure and frustrated. Sometimes it creates fear. The brain nature of fight or flee comes to action when we put ourselves in fear. Fear most of the time creates a fleeing sensation than fighting. Because fleeing is less risky than fighting. Your life is guaranteed when you flee. But fighting takes a lot of effort that maintains the required outcome. So if fighting is not a desirable option, the fleeing is the only left one. That is why we see some people easily setting their presence in the...

Incompetence and communication

There is a strategy that is gaining its popularity at its peak within the last two decades is the mechanism of copycat. It is not new, but the copycat usage is at all time high. It took actually decades, in the early 90s and before, to actually copy the business model. There are multiple reasons behind that. The two most important ones are the lack of communication tools and incompetence. When a business model becomes successful, it rewards the owner and some of the partners. And their success only limits within their reach and there were no things such as viral marketing. If it had to spread, it must go through word of mouth. It is slow but powerful. Moreover, the business tycoons of that era were not ready to reveal their secret recipes. They themselves developed and applied to every venture. Whenever the organization became successful, they will reign the field, most probably forever. And people thinking of starting a business won't even think of starting one with a h...

Do not get left behind

This is a promising stage of the ongoing internet revolution. Internet created its own parallel version which recurs the excitement and suspicion towards it. Internet was the funniest and craziest thing to joke about at its initial stage. The laggards thought people talking internet seriously as dumb lunatic people, fool enough in to believe in an unrealistic world. They couldn’t sort out a successful career without participating in oil industries which is already boomed back then. They saw the substantial increase in automotive industry and found its stock price peaking up. No way to avoid this fortune. Yet people tried different in a non existing world. They went with their belief and vision. They were so keen about where the attention is drifting and well migrated to internet . It’s not just few people who made billions from internet, there are many. Regardless of the industry there happened a great departure. And those who were suspicious about were forced to depart or to quit...

Slow and consistent growth

Small things has big impacts in our life. Everything starts with small and based on the interest, it keeps the growth. When we try new things such as a habit or a business, the common fallacy would be to make the progress as much as possible. We accelerate the process with the motivation behind. But this hardly works. Wise people don’t do that. What gives the results is slow and consistent progress. Because of our complex brain structure, it isn’t fertile to sudden changes. That’s the primitive brain. This part is afraid of change. It offers resistance every time we try to change. The more we push the novelty, the more it repel it. It is important to take care of such mess part of the brain before bringing a change. Slow introduction is not terrifying, it is learning. Without learning the basics we cannot make the change. Actually this basic learning process is the toughest one. Brain needs a lot of time to extract its attachment from the previous thinking. Installing the new method ...

Rescheduling and thrashing

Rescheduling and thrashing are both different words. But they are connected and dependent. One won’t (mustn’t) survive without the other. This was best described by Seth in his masterpiece Linchpin . It make sense when both are studied which levels the confusion of delayed shipping. Shipping isn’t confined to products and services, but it extends to anything. To think shipping as doing as per the schedule makes it more easy to grasp. Even the subtle things that hide along the appears to be meaningful. Thrashing is nothing but excuses due to fear that delays shipping. And rescheduling is a by-product of thrashing. Thrashing occurs at everything and every time. Mostly due to the weak resistance, we are nullified about this. At times when resistance peaks, we consciously prefer to stay the same. We can’t relate the circumstances happened at the start and happening at the end. The usual cliché “ it happens each time” is the best explanation the resistance wants us to believ...

Adapting and wrong implementing

Adaptation of the new way of life just made the world better place to communicate. I’m not sure with these all amazing technology the world became a better place. Because better is a relative word. Of course the world got better at communication, transportation, lifestyle and availability of information. On the other side it did made some of it worse. The scenario that needs necessary attention is to the earth itself. Climate worsened, pollution peaked, diseases begun proliferating rapidly, manipulation, suicide attempts and many such things. Certainly technology never intended to bring evil to the world. But when it reached the wrong hands, technology became a personal tool to personal gain, totally neglecting the core principle of making the world a better place. So it’s not wise to say that world became a better place in first place. Since it’s a relative phrase it would be more acceptable when said accurately. Technology did more deed than evil and it ethics perfectly ...

Analyse and accept

It is very hard to articulate how the things unfold. It never leave like how we expected to happen. We can either get thrill from it from it for all the unexpected moves or we can shift ourselves in the dark with an aversion. We can actually make to different outcome from these two options. But only thing that highlights at the end is the effect it made it ourselves. One brings good and other, not necessarily bad, but nothing. It is same as not doing anything. Whenever we face with a situation, there is an equal probability to make it as we expected or it turns other way. Seeing that possibility before it happen will not certainly refrain it from happening, because whatever gonna happen is gonna happen. But those perception can mould our lives by accepting the situation. When we start to accept the things, we starts to analyze. When we start to analyze, we starts to improve by making good decisions. So whatever the outcome, even it is on our side, accepting and analyzing is useful. Tha...

Choices and decisions

The choices we make have the power to change the future. Both the future of the individual and the world. Those choices itself is a choice. Those who make better choices makes a better future. The choices we made in the past made the present and the choices about to make decides the future. Future isn’t in the hands of any other, but in the choices we make . Which makes it clear that one is to be blamed except yourself. We can effortlessly blame others or the situations we are in for the letdowns. But this of no use. No one gets better, instead we get dumped even more. Choices are the byproduct of thinking and thinking is a byproduct of the information inside the head. We can only make good decision with good information. Virtuous information comes from moral sources. So filtering becomes vital here. Believing or consuming whatever available is imprudent. Lots of information leads to lot of both good and bad choices. Instead we need few good and powerful choices. People make gr...

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