Viral marketing

Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.

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End of the day

How we spend our time datermines how we spend our life. The productive minute spend makes the hour great. It is just the acts at one in sixtieth of an hour. Just a minute of greeting could turn the entire hour into a blossom. We can observe the high energy and enthusiasm throughout. Yet most people neglect this simple fact of turning a minute to impact an hour. The entire blocks of hours slips this way. The case is not different with day. An hour of favourable act alter the entire day. Here the ratio of time spent wisely to spent vaguely is relatively small. Yet the avoidance is common. This can can be extended into year, decade or lifetime. The same feel we experience at the end of the day when spent an hour in purpose is similar to the reinforced version of it at the end of life. So it's not so difficult to figure out how the final stage of life would be like. By carefully measuring the blissfull experience of each decade, we can most accurately predict what it would be like to b...

Expressive tendency

People express when they feel like they are safe among the peers. It is a trust factor. This trust factor can be developed through mutual understanding. When a group of stranger collabs and start to express the embarrassing truth, individuals within the peers develops the tendency to vomit the dirty truths. This is like a chain reaction, the more people express, the trust gets stronger and stronger.

Going beyond the numbers

The ability to go and look beyond numbers makes a huge difference in an organization. Mostly, the leaders do take notice of the revenue decrease and this push layoffs and payment cuts. They should be more focused on what is bothering the employees and what makes them suck at whatever they do. Threatening with salary cut and layoff will work in the short run. But the fuel ceases soon and the individual at the top need to figure out another intimidating stuffs that would make employees ass on fire. It doesn't work.

Encryption is in demand

From the last few years storing a non readable data gained attention throughout. It's not been considered as worth giving attention by many unless it hadn't affected them. But the exponential growth of technology caught the attention of people by actually intervening in their daily lives. Slowly becoming a part of their routine, it integrated into the whole life. Infact everything is shrunk to the technology by getting easy to access with the help of electronic devices. Vastly by the invention of cheaper smartphones. Now technology became the foremost priority. And there opened a limitless oppertunity. We started realising the power and drifted our attention. Millionaires and billionaires started pouring their money into this tech world and nerds followed their career path here . And the intresting part is everyone except a handful of people made their fortune. Since they were convinced that this thing is changing the world, they decided to partake as a life long career. Eve...

Fortune in internet

Winning a lottery when nothing actually left to try on was a hope that might hit as a jackpot. In this internet scenario, this is much different. You can hit jackpot by hundreds of thousands of way. It isn’t only the money the jackpot brings us. It includes much more. Fame, pride , success and a lifelong career might get open. This is no joke anymore. People who made fun of others who tried their luck in internet are now turning themselves to internet. Internet isn’t like the invention of wheel or fire or even machines, it is much more. The latter changed the world. But internet opened a new world. A digital sophisticated world. It’s is pretty much sophisticated than the real world. No one exactly knows what’s really happening in the world of internet. These are the stuffs which are yet to be visible. The things that we once practiced in the real world now can be done through internet. Infact there are things that is only possible in the internet. We are inventing new methods and com...

Rescheduling and thrashing

Rescheduling and thrashing are both different words. But they are connected and dependent. One won’t (mustn’t) survive without the other. This was best described by Seth in his masterpiece Linchpin . It make sense when both are studied which levels the confusion of delayed shipping. Shipping isn’t confined to products and services, but it extends to anything. To think shipping as doing as per the schedule makes it more easy to grasp. Even the subtle things that hide along the appears to be meaningful. Thrashing is nothing but excuses due to fear that delays shipping. And rescheduling is a by-product of thrashing. Thrashing occurs at everything and every time. Mostly due to the weak resistance, we are nullified about this. At times when resistance peaks, we consciously prefer to stay the same. We can’t relate the circumstances happened at the start and happening at the end. The usual cliché “ it happens each time” is the best explanation the resistance wants us to believ...

Deconstruct

The best way to deconstruct the existing old system is to alter the principle roots. It means scrutinizing the core in depth and arranging in a different order for different outcome. The series of layers of belief caring for the root principle won’t become visible without peeling of the layers. But it is very tough. The layers starts to protect the principle once it is embraced. It is very much easy to embrace. All you have to do is to provide a notion with no questions. Make it more easy to fit in. Introduce timely suitable idea and by giving an urge to share. It will create a wild fire and it construct the base thereby securing it’s position. Once it settled it won’t leave that easy. It is a leech. You must do work to get rid of it. By the time we finish to reconstruct by demolishing the old, the process turns easy. What’s hard in this process is to peel the first layer. That’s where the maximum resistance hides. It won’t give up until you won’t give up. The difficulty rate starts to...

The path of experience

Genuine conviction is invariably born from firsthand experience. This is because, innately, our belief systems are wired to accept anything that can be perceived through our sensory experiences, a trait that evolved during our ancestral hunting epochs. Once we acquire such direct experiences, no further evidence is required to cement our belief. These experiences thus become the compass by which we navigate our existence. Hence, the optimum method of learning is through experimentation and introspection, for knowledge acquired in this manner becomes deeply embedded within our psyche, imparting indispensable lessons for personal development and growth. Predominantly, our learning derives from the direct experiences of others who possess a profound understanding and apply this wisdom to enhance their lives. Regrettably, we often fail to leverage this wealth of knowledge to our own advantage.

Branch of possibilities

Possibility can be defined as the things that are possible. This is by catagorizing the different number of outcomes. Each outcomes could be a possibility. Every results as a consequence of action leads to a possible outcome. The number of outcomes is different for different activities. There is a direct proportionality between the number of outcomes and number of decisions. A single trivial decision could lead to multiple results. And every choice has its consequence. Every product, experience,art and relationships are the stories of series of executed decision. If something doesn't work we can always review the chain of choices and could spot the wrong done. Atleast half of the chain might be good. But this chain of decisions turns out to be hard when the outcome wasn't as expected. The hardest part isn't the first or the last thread, but the millions of threads waiting to be knotted in the middle. This happens to everything. The decision we make have lot of impact. And e...

They must know WHY

When it comes to motivate people we use strategies after strategies. Offering them incentives and bonus. Medical reimbursement and insurance. Everything is financial and greatly luring. It's like exploiting the needs to the benifits of companies. Money is a great motivator untill the need become non financial. People also like to have status and high profile. They like being famous. Fame is an inherent instinct from the very beginning of mankind. Organization and employees tend to bargain for each others need. They say you do more work, we give more money. This might feel perfectly okay for both since they are satisfied with the offer. But neither of them get anything better. There could be more work done and more money exchange, but no big difference. It applies to corporations and employees in two different ways. 1 . For employees, it won't solve any of their financial problems. 2. For the companies, the graph still be the same. Giving an interpretation might ...

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