Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
There are two ways you can look at it. one is dangerous to yourself and the second is to others. In both cases, the only difference is where the fear is directed. Because with fear, you can do many things and make people do things for you. but once the fear is gone, then you won't necessarily get the desired outcome. Fear is only a motivator. It won't stay for long. Either you must increase the fear or find an alternative means.
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