Viral marketing

Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.

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Making good decisions

Dealing with situations, when it won’t go as expected, is a skill that anyone can develop over time. Like any skill, it requires some effort and hard work. Most of the time people came to know about its value only after having gone through it multiple times. They fail initially at balancing the situation. More precisely, they fail at keeping their own mind in line. It is seen everywhere, but only a few people adjust to make an improvement in dealing with the problem. There are a lot of benefits to it. By handling the situation very clearly, we can refrain the circumstances from going bad to worse. It saves a lot of money and time, especially for a business. This is a part of good decision-making skills. Whenever we find a person who could outperform in dealing with harsh situations, if we scrutinize, we can observe his insane ability to make good decisions without an emotional influence. This is a skill that needs to be developed. Because no human in the world is free from pr...

Business asteroids

Several million years ago asteroid in a size larger than the moon hit the earth and wiped most of the species leaving the dust particles to afloat. Since then, asteroid is identified as mostly a negative thing. In fact, many historians believe that that was the turning point to the second life of the planet. Generally, we could see people referring asteroid as capable of destroying anything. This true, but it is not complete. The sentence only fulfills the moral meaning when we add “and bringing the new world of new opportunities”. We would be survived if it hadn’t happened amid the dinosaurs. We must have gone extinct long before. It is common to assign asteroid anything that is about to wipe out the old and bring the new. The term Business asteroid got popular in the last two decades. Reason: we barely saw anything before. Like an actual asteroid it is perceived as wrong at its entry. Many people said it would not be a problem for them. Some sided with ´this i...

Attachment and decisions

Attachment creates problems. The reason we feel lonely whenever outside of our comfort zone is the experience we are going through is new. When we go through something that we never went through before, we feel a kind of uncomfortableness. This uncomfortableness is resulting in the creation of new brain patterns. Brains neuron activates when we go through something new. The existing pattern when finds it difficult to work with. This is the exact reason why while the new patterns form, we feel insecure and frustrated. Sometimes it creates fear. The brain nature of fight or flee comes to action when we put ourselves in fear. Fear most of the time creates a fleeing sensation than fighting. Because fleeing is less risky than fighting. Your life is guaranteed when you flee. But fighting takes a lot of effort that maintains the required outcome. So if fighting is not a desirable option, the fleeing is the only left one. That is why we see some people easily setting their presence in the...

Weekly analysis

It is really possible to outperform our past amount of output having a systematic plan. By sticking to a weekly plan is way more powerful and productive than the yearly plan. In case of scribing plan during particular year, it is a common phenomenon that people make less potential ones and moreover they tend to procrastinate. Procrastination here happens due to uncertainty. It is one of the highly leverage trigger for procrastination. In between the target and the presence, we could see a large gap of non-performance review. This means we never check the results and analyze the progress. All is left to the end and mod time is mostly wasted. It is a mistake not to fix this recurring occurrence. Having just a plan for this is year is same not having a plan. Every one knows after a year things won’t be the same. But our goal is to make the situation and lifestyle better than before. For this evaluation is inevitable. Having a progressive journal is both a reflection and motiva...

Influencing action

How the things we did in the past influences the present is a visible truth. Whenever we look and at our journey, we could observe that everything we did made us. It created the perception, the character, and the mindset. If you think you have this poor mediocre mindset, then it is the sole action that you did in the past. It is clearly visible. Even the small portion that is influential could be the highest impactful one. Even the pace of our breath contributed to the present feeling. The famous saying what brought you here won’t get you there is quite true. It is most certain hereby now that, like the things we did in the past influenced our present, the things we do now creates the future. Every bad and good action contributes equally to the development of character and mindset. It includes both physical and mental blows. Each contributes a well-structured lesson to make us lead ahead. We may not observe the actual contribution that now has on the future. Now coul...

Incompetence and communication

There is a strategy that is gaining its popularity at its peak within the last two decades is the mechanism of copycat. It is not new, but the copycat usage is at all time high. It took actually decades, in the early 90s and before, to actually copy the business model. There are multiple reasons behind that. The two most important ones are the lack of communication tools and incompetence. When a business model becomes successful, it rewards the owner and some of the partners. And their success only limits within their reach and there were no things such as viral marketing. If it had to spread, it must go through word of mouth. It is slow but powerful. Moreover, the business tycoons of that era were not ready to reveal their secret recipes. They themselves developed and applied to every venture. Whenever the organization became successful, they will reign the field, most probably forever. And people thinking of starting a business won't even think of starting one with a h...

Innovation goes dark

Technology disruption is a topic we often talked about. It is a relevant and an observable phenomenon. The reason most of the organization can’t stand in front of the wave of Disruption is due to their inability to perceive the future. Whenever a person starts a company one of the focus would be at making money. But what decides the existence after a couple of decades is the importance we give it to the monetary value. If it becomes the primary goal, then the company won’t last long. People adopt monetary based values instead of ethical ones. They keeps on expanding the scale horizontally by hiring number of employees and setting up more branches. Where they is to make the service or product better. An organization sustains its customers because of the product they launch. It is the quality that attracts more people and sometimes repellant. Innovation dies when we fail to inspire the employees. They do what the founder say. Founder must be willing to adopt new ways and to lead them ahe...

Giants not playing right

When there is a place to fill, those who see the opportunity and have the resources fills it as soon as possible. There are two notions behind this action. It is either to create a change or to make money. Rarely sometimes both. The primary objective would be either one of it. After filling the gap and being the first in the business they can actually disrupt the newly founded industry. They designate their name, sometimes by power creation of a brand and thereby gaining the trust. This is a traditional way of rising as an unshakable industry giant. New babies have work so hard to level this. Which is not so valuable since the time and energy can be detoured into anyways of multiple possibilities. Sometimes the giants, known for making great leaps , makes mistakes. There is sure element of greed behind it, most of all they just forget their motto. They are not who they were. It may be due to the wrong people at the important position or ego driven right people. But t...

Slow and consistent growth

Small things has big impacts in our life. Everything starts with small and based on the interest, it keeps the growth. When we try new things such as a habit or a business, the common fallacy would be to make the progress as much as possible. We accelerate the process with the motivation behind. But this hardly works. Wise people don’t do that. What gives the results is slow and consistent progress. Because of our complex brain structure, it isn’t fertile to sudden changes. That’s the primitive brain. This part is afraid of change. It offers resistance every time we try to change. The more we push the novelty, the more it repel it. It is important to take care of such mess part of the brain before bringing a change. Slow introduction is not terrifying, it is learning. Without learning the basics we cannot make the change. Actually this basic learning process is the toughest one. Brain needs a lot of time to extract its attachment from the previous thinking. Installing the new method ...

You can start a business

Not ever before that there existed this much opportunity to start a new business. If we look a couple of years back, we could see people aspiring to be an entrepreneur or simply to be the boss of their life, they must do it on their own. Or in other words, there is no one to mentor them. The drawback of those ages was the lack of entrepreneurs. People started business at that time or the rate at which the entrepreneur born was extremely small. So, people need to go farther to get mentorship or to start a business with a high probable win. The roles models are not there to inspire. That was a beginning stage and now it is booming. Especially with the introduction of technology, business communication (even better, customer acquisition) became a high probable winning game. It is now easy to get advice from. The stories and advice of successful entrepreneurs are only a few clicks away. Anyone who has the access to the internet can get information that, a couple of years back, is only av...

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