Viral marketing

Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.

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Discipline is the key

Whatever the things we try to do, without a consistent effort result will be negligible. We start and then stop, this repeats and results in a shallow reward. Consistent work, even smaller can bring the actual change.

A better break

A break if needed should be taken. There is nothing such as continuity that is unending. We usually breaks the rituals from lazy and lax behaviours. But if the break is essential for a better tomorrow, there is nothing to regret. PS : You will recieve the daily dose of knowledge again.

Encryption is in demand

From the last few years storing a non readable data gained attention throughout. It's not been considered as worth giving attention by many unless it hadn't affected them. But the exponential growth of technology caught the attention of people by actually intervening in their daily lives. Slowly becoming a part of their routine, it integrated into the whole life. Infact everything is shrunk to the technology by getting easy to access with the help of electronic devices. Vastly by the invention of cheaper smartphones. Now technology became the foremost priority. And there opened a limitless oppertunity. We started realising the power and drifted our attention. Millionaires and billionaires started pouring their money into this tech world and nerds followed their career path here . And the intresting part is everyone except a handful of people made their fortune. Since they were convinced that this thing is changing the world, they decided to partake as a life long career. Eve...

Keep up with trend

It won't matter much whether the company is at the number one position in market cap, if it fails to keep up with the trend, it will go out of the business. there are a lot of examples in front of us. This busting off will result in the rise of the next big thing. The general motor was once the market cap champion. But the rise of the internet and technology brought thousands of companies, which now rules the entire business era. And companies in this field is now valued extremely high than any industry. The Internet gave access to the information that is once only available to the presidents and prime ministers to a common man. this is revolutionary and it changed the world. the world order keeps changing. every major change leads to revolutions. when this happens successfully with business, it is the next big thing.

Mindset matters

The first mover advantage maybe a myth like MySpace. It is not necessary to have a first mover advantage, but it may do good if managed correctly. In the world of crypto we could see Bitcoin reigning over a decade as the leading coin. It got its first mover advantage and it is way ahead than other altcoins. But does it means it will lead forever ? Not really. I’m case of Amazon the first mover advantage was a great benefit. It is not that because of Amazon being the first to deliver goods through online, it is the ever growth mindset of Jeff Bezos. Like in case of any other thing, the important factor is not the advantage, but the mindset that drives it behind. Last day I wrote about having a progressive mindset. But when it comes to BTC, the driver behind it is clearly absent. Its first mover advantage is getting it to the top, but as soon as when one person with growth mindset comes with an equivalent product (which already happened), the first mover advantage may slay. ...

Hardest part in realization

It is one of the hardest thing to draw lessons from what we know. That is the reason why even after reading hundreds of book, we feel like we learned or to be specific realized nothing. But upon coupling with the reflection and experience, we can actually draw it from anywhere. The key still is to learn more.

Tackling the same problem in different ways

The process of breaking the ice should be treated from different angle. Consider the stone as a rigid and hard moulded personality. And we know that it is not the first hit or the last hot that's gonna break the rock, but a series of constant impact is what brings the results. So the thing is understanding and the hitting in accordance with what exactly is missing to break the rock

Beliefs of discount

Seasons are mostly beneficial to those who are making whole sales. The sales are driven highly with anticipation of belief that people are ready to spend money than before. It is beneficial to both the customer and seller. The main reason is the volume. In normal days, people won’t go shopping vividly and manufactures are less active. We are taught to believe that during season sales companies sell products with more discount. Sometimes with buy one get one offer. No one wants to bet large amount of money during non-seasonal days. We wait for discount to hit thus to save money. And when the discount breaks, huge amount of masses place the order. This is way more than actual sale. Discounts are certain and hence the profit. On the flipside, companies will profit like hell these days. They employ more workers during this time and install many outlets. They know they can swap money like never before. It is confusing to see who makes real profit. Both sides cannot maintain the...

Welcoming the fate

Marcus Aurelius once said " To welcome with affection what is sent by fate". He meant every word he said. It is possible to get ourselves to welcome the fate. It brings oppertunity and self control. Knowing that we can have the control of our being is powerful when it comes to being vulnerable with emotions.

Passion driven

Work which generates more output is more valuable. That is what leaves legacy behind. We measure our worth of time in these kind of works. They are meaningful work and it is certainly different for different people. For a person interested in sports, it may be to practice the game for hours and for a writer it is the literary work that reaches the hands of mass. Those are purpose driven. These works, although in reality requires more effort, it doesn’t feel like we are putting. Because it is interesting and a passion. People who finds their passion and follows them are found to be more productive. It is not a secret that people who loves what they do creates more output than who works for money. A sense of giving it to the world really is the key. While a group of people believe that they are changing the world, others focus on bundling the money. The former individuals are creative and the latter are the cogs. Differentiating these two sects could be done by a mere facto...

Insanely Practical

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