Viral marketing

Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.

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Mindset matters

The first mover advantage maybe a myth like MySpace. It is not necessary to have a first mover advantage, but it may do good if managed correctly. In the world of crypto we could see Bitcoin reigning over a decade as the leading coin. It got its first mover advantage and it is way ahead than other altcoins. But does it means it will lead forever ? Not really. I’m case of Amazon the first mover advantage was a great benefit. It is not that because of Amazon being the first to deliver goods through online, it is the ever growth mindset of Jeff Bezos. Like in case of any other thing, the important factor is not the advantage, but the mindset that drives it behind. Last day I wrote about having a progressive mindset. But when it comes to BTC, the driver behind it is clearly absent. Its first mover advantage is getting it to the top, but as soon as when one person with growth mindset comes with an equivalent product (which already happened), the first mover advantage may slay. ...

Tackling the same problem in different ways

The process of breaking the ice should be treated from different angle. Consider the stone as a rigid and hard moulded personality. And we know that it is not the first hit or the last hot that's gonna break the rock, but a series of constant impact is what brings the results. So the thing is understanding and the hitting in accordance with what exactly is missing to break the rock

Discipline is the key

Whatever the things we try to do, without a consistent effort result will be negligible. We start and then stop, this repeats and results in a shallow reward. Consistent work, even smaller can bring the actual change.

Beliefs of discount

Seasons are mostly beneficial to those who are making whole sales. The sales are driven highly with anticipation of belief that people are ready to spend money than before. It is beneficial to both the customer and seller. The main reason is the volume. In normal days, people won’t go shopping vividly and manufactures are less active. We are taught to believe that during season sales companies sell products with more discount. Sometimes with buy one get one offer. No one wants to bet large amount of money during non-seasonal days. We wait for discount to hit thus to save money. And when the discount breaks, huge amount of masses place the order. This is way more than actual sale. Discounts are certain and hence the profit. On the flipside, companies will profit like hell these days. They employ more workers during this time and install many outlets. They know they can swap money like never before. It is confusing to see who makes real profit. Both sides cannot maintain the...

Pattern

Patterns are a reflection of behaviour. We can predict the behaviour to a most probable extent by simply analysing the pattern an make better decisions.

When inflation thrives

Whenever the price of goods and services increases, it is normal that there must be an involvement of central banks to increase the interest rate and thereby balancing the economic growth as with inflation. It is global and most practiced. But when something other than usual happens and central authorities standing on the same decision is what induces a threat. In the surge of covid, while people tried and landed upon investing in public and private equities, it generated a great cash flow in the free float market. After a quick dip, the stock market recovered and made it to the track. That is good sign. Amid this the global governments were forced to decrease the repo rate, fearing the growth of economy. The decision that happened is yet to reveal the results. But the results might not be controlled, because once the participants tremble to stay upon momentum and get suspicious, market falls down brining download most of the goods with it. The employed people might get unemployed aga...

Welcoming the fate

Marcus Aurelius once said " To welcome with affection what is sent by fate". He meant every word he said. It is possible to get ourselves to welcome the fate. It brings oppertunity and self control. Knowing that we can have the control of our being is powerful when it comes to being vulnerable with emotions.

Encryption is in demand

From the last few years storing a non readable data gained attention throughout. It's not been considered as worth giving attention by many unless it hadn't affected them. But the exponential growth of technology caught the attention of people by actually intervening in their daily lives. Slowly becoming a part of their routine, it integrated into the whole life. Infact everything is shrunk to the technology by getting easy to access with the help of electronic devices. Vastly by the invention of cheaper smartphones. Now technology became the foremost priority. And there opened a limitless oppertunity. We started realising the power and drifted our attention. Millionaires and billionaires started pouring their money into this tech world and nerds followed their career path here . And the intresting part is everyone except a handful of people made their fortune. Since they were convinced that this thing is changing the world, they decided to partake as a life long career. Eve...

Work involved

For lot of reason, people avoid confronting reality. It is very much scary to them. You must have heard that everything is first created in the mind and then in the reality. That is true But it is difficult to execute and to put into practice. Involvement and lot of work is required. Very few people make this transaction. What filters this out is the work involved in between.

A better break

A break if needed should be taken. There is nothing such as continuity that is unending. We usually breaks the rituals from lazy and lax behaviours. But if the break is essential for a better tomorrow, there is nothing to regret. PS : You will recieve the daily dose of knowledge again.

Insanely Practical

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