Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
Getting out of the matrix is an easy part. All you have to do is analyse the person who has opposite views than yours and try to learn from them as much as you can. What is the hardest part is to realise that you are in a matrix. This matrix is a lot more similar to a prison. The difference is that you know you are in a prison when you are in a prison, but you don't even know there exist a matrix when you are in a matrix. One is visible and the other is not. The only way to realise your position is to ask questions about everything everytime and never stop the process until you get the answer that satisfies you.
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