People express when they feel like they are safe among the peers. It is a trust factor. This trust factor can be developed through mutual understanding. When a group of stranger collabs and start to express the embarrassing truth, individuals within the peers develops the tendency to vomit the dirty truths. This is like a chain reaction, the more people express, the trust gets stronger and stronger.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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