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Easiness is what they want

Both the creator and buyer wants the same. It's the easiness and simplicity. Although they don't often know their need unless you provide it with. The craftsman makes it better so the customer gets a better experience. Good for both. This is wht improvement is about. This is what amazement is about. This is a manifestation of what the brain likes to have. Brain in very resistant toward novelty. That's the main reason for our uncomfortableness when we are at the new company or new college. Because we don't know how things are operating here. The unusual new way doesn't always suits us. Remember the scenario when you were amid unknown people with unusual behaviour which you found crazy? Brain needs the time to adjust to what is newly exposed. Whatever it is, that thread need to untie from the knot and pair with the new. This is not a man thing. All the living organic creature feels the same way. Even trees are not excluded. Atleast for a minority of this is matter of life and death. This turns to survival dilemma. Many go out of their life when exposed with a novel environment.
  Since this is really not easy to embrace the new ones. We demand a better version of what we are already accustomed to. More simpler and sometimes innovative. The reason softwares are getting better every time is nothing new, but the channelled efforts behind. We don't need to number lock the system to secure data. And neither need to remember the code nor certainly put your energy and time typing it. All you have to do is just put your finger on the sensor or face the sensor. This is what all it takes and it is simplified.
And it's more secure and reliable. Simple doesn't mean it is easy broke. It means powerful in a sophisticated way. Automatic cars, drones, satellites, sophisticated algorithms and codings behind behind your favourite apps are nothing but a leap into simplicity. Anyone can know how entire health with the help of a cheap device, no need to spend the whole month salary. Ground breaking discoveries are meant to make our life more simpler. This is the pillar behind manufacturing. When someone comes up with new invention, it is rightly taken to the discussion on how it can make the world a better place. Theories evolves one after another by vastly touching every field. Business is one tiny feild with a large potential to change. They rigorously accept the new and starts making profit. Every thing lies between decluttering one more step. It's that simple.
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