Using a specific technique for an interval of time could be best
prescribed as trends. Trends exists everywhere regardless of the industry. The reason
trend is so popular and at a hype is that, it ends with in a period. We like to
try the things before it ends. We like to be a part of the temporary trending community
that is in stardom right now. It’s like showing the attitude that catching
up with present. Old fashioned way became an out trend when we started believing
that old is not so cool. In fact in many of the cases we must have to leave the
old ways. That trends are similar. Early adopters make things more difficult for
laggards. Laggards don’t like to skip their so used pattern. Early adopters are
nerds and are curious enough to feel the new launches. They are very much useful
to the companies and societies. They provide a lot of money to the company and are
the fore bearer of change. And the gap between these two group of people is quite
large. By the time laggards replace their
old ways, the early adopters might be decades ahead. These people moves with the
trend and most of the time they are the reason trend exists.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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