Using a specific technique for an interval of time could be best
prescribed as trends. Trends exists everywhere regardless of the industry. The reason
trend is so popular and at a hype is that, it ends with in a period. We like to
try the things before it ends. We like to be a part of the temporary trending community
that is in stardom right now. It’s like showing the attitude that catching
up with present. Old fashioned way became an out trend when we started believing
that old is not so cool. In fact in many of the cases we must have to leave the
old ways. That trends are similar. Early adopters make things more difficult for
laggards. Laggards don’t like to skip their so used pattern. Early adopters are
nerds and are curious enough to feel the new launches. They are very much useful
to the companies and societies. They provide a lot of money to the company and are
the fore bearer of change. And the gap between these two group of people is quite
large. By the time laggards replace their
old ways, the early adopters might be decades ahead. These people moves with the
trend and most of the time they are the reason trend exists.
The saying in marketing (mainly as a precaution to the victims) is that if you’re not paying for the product, then you are the product. This marketing strategy of making people a product is widely successful and people indeed have no problem in being a product. Since we don’t have to pay for the services they offer, we are comfortable with them using it as a product. If not, YouTube and Facebook never have survived. Since I mentioned these two companies, it is thoughtful to inquire about the scale of business this business strategy brings. There is nothing wrong with giving their services for free. If we look at the positive side we can embrace the amount of change it brought. But of course, it has its own drawbacks. Since the ratio of their proportionality is highly irrational giving good an unfair advantage, we could say those are life-changing technologies. And this strategy is visible almost anywhere. Giving a free trial is a great example. Besides we get news, articles,...
Comments
Post a Comment