Incompetence and communication

There is a strategy that is gaining its popularity at its peak within the last two decades is the mechanism of copycat. It is not new, but the copycat usage is at all time high. It took actually decades, in the early 90s and before, to actually copy the business model. There are multiple reasons behind that. The two most important ones are the lack of communication tools and incompetence.

When a business model becomes successful, it rewards the owner and some of the partners. And their success only limits within their reach and there were no things such as viral marketing. If it had to spread, it must go through word of mouth. It is slow but powerful. Moreover, the business tycoons of that era were not ready to reveal their secret recipes. They themselves developed and applied to every venture.

Whenever the organization became successful, they will reign the field, most probably forever. And people thinking of starting a business won't even think of starting one with a heavy-weight opponent at the other end. They just move to the new fields. So, as a result, companies in the 18^th to 19^th century, we could say faced the least competition. That is why when we think of the companies of that era, only a few stand atop.

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