We need to be cautious while taking trades on the assets which we barely heard about. Most of the time these assets, since they are far from our acquaintance gives us bad impressions every time. Either we have to make acquaintance with it or trade with what is already familiar to us.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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