Humans are always influenced by emotions than logic. That is why we see people getting attracted to things they feel emotionally tantalizing. A person with emotional intelligence will have a superior advantage over others. That is why there is scarcity in 'leaders' everywhere.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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