If you don't prepare your kid for the worst, he would probably suffer in the time ahead. The best and most practiced way is that making them naive and not agressive. A kid refraining from a aggressive move always limit himself to the situation that demands courage. And the irony is, anything worth pursuing requires courage.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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