Extending the circle of safety to the employees at the very bottom of the pyramid actually creates a safe environment in overall nature. Often times priority is given to the people at the top and those who involve directly in increasing the shareholder's value. It is good for the short term, but miserable in the long run. The people at the bottom of the hierarchy deal with the core of the business. They manufacture the products, interact directly with the customer, respond to the feedback, and know a lot more than actual people at the top. The more care provided to the employees, the better the business will be.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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