The difficulty in telling truth outlines how falsified we are ourselves. It is difficult, to tell the truth, especially if it hurts anyone. But telling truth is essential to keep ourselves integral and to kill the growing monster under the carpet. Telling truth is like being naked and thus nothing to hide and easier to be ourselves. We don't have to try to please anyone if we have nothing to hide.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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