It is always healthy to maintain a hedge against recession. With the increased money flow in tha market above the limit can be an indication towards interest rate hikes and might lead to a mild recession if it could be brought under control. This is completely out of retailers control and the best way to fight aginst recession is having a hedge against it
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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