There are companies that benefits from the competition of companies from another sectors. The thing that benefits them is that both these competitors are the customers of this one. Primary examples are the open software companies. They sell software to different companies to make thier product and these manufacturing companies compete themselves for domination. Whoever wins, software company benefits.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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