The process of breaking the ice should be treated from different angle. Consider the stone as a rigid and hard moulded personality. And we know that it is not the first hit or the last hot that's gonna break the rock, but a series of constant impact is what brings the results. So the thing is understanding and the hitting in accordance with what exactly is missing to break the rock
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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