The concern of domestic rupee falling in comparison with the reserved currency is a common thing at the time of inflation. At the time of recession, this is inevitable. Worrying about what is already confirmed to be a cause won't make anything better, but taking a hedge position does.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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