The best way to avoid a common sense trap is by changing the time frame. Once we learn to do the correct time frame chart, we could easily see that things are not as much as complicated as it is depicted in the short frames than the larger ones.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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