Diversifying your portfolio is the best way to sustain in the market. When one goes down, other tops. But make sure that everything you invested was invested based on your knowledge.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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