Concentrating on one field gives us a tremendous edge than giving
a shallow focus on various different things. The difference here is that we get
a lot of information from one sector which enables us to master the field.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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