Valuation should be taken into account before considering the investment. Once you find the company as overvalued, then you should stay away from it at least till correction. Correction is inevitable and for whatever it is, correction will happen sooner or later.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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