Panic selling the cause of loss. If we invest in a very good company with strong fundamentals and a leading player in the growing industry, there is no point in worrying about the correctionms that the market gives. Market always corrects if the valuations are in a state of bubble. You should be focusing on companies that are fundamentally good.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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