Focusing is about eliminating the distraction and focusing on the goal. Goals are great way to make the path visible. With a clear, the probability of being falling into the wrong track decrease. In another words, focus is about saying NO.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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