Without a basic knowledge in the business, one should not invest in companies. Investing in companies is like being the business owner. If you don't know about the business or not satisfied with the management, stay away from those companies.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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