One thing that we realize later or maybe much later in life is that we are alone in our journey. Of course, people will be with us, but the ultimate thing is our personal interest, our personal fulfillment, and our own ethics and morals. We don't sacrifice these things for anyone or anything. We built it over decades. we stand up for these and is a part of our identities. So we are ourselves and our need is more to us than others. The thing is we have to work to make it happen. No one is coming for us to make these things happen.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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