Colonialism happens when two nations with power disparity meets. The one with great military side and great wealth accumulation wins. That is strategic. More wealth means more power. Everytime they lose something, they can bring it back with monetary power. Being democratic isn't enough, being a superpower is what it takes to defend and invade.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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