The ability to go and look beyond numbers makes a huge difference in an organization. Mostly, the leaders do take notice of the revenue decrease and this push layoffs and payment cuts. They should be more focused on what is bothering the employees and what makes them suck at whatever they do. Threatening with salary cut and layoff will work in the short run. But the fuel ceases soon and the individual at the top need to figure out another intimidating stuffs that would make employees ass on fire. It doesn't work.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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