If the market condition is not good and impossible to predict even to the half probability, then there is nothing wrong with staying out of it untill you find the time after things loosen up.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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