Expecting life to be mean has actual benefits. The Stoics alway starts their day by imagining the worst thing that could happen. It prepares them to become more resistant and prepared. Once it is clear that worst things are ahead, then we won't get panic when it hits us.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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