Evolution is must. Without evolution we cannot advance or move anyway foreward. Evolution comes with the increased knowledge. Cognitive revolution led us to be the grinders of this knowledge and with this knowledge, specifically scientific knowledge we can move forward at much faster rate.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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