The saying in marketing (mainly as a precaution to the victims) is that if you’re not paying for the product, then you are the product. This marketing strategy of making people a product is widely successful and people indeed have no problem in being a product. Since we don’t have to pay for the services they offer, we are comfortable with them using it as a product. If not, YouTube and Facebook never have survived. Since I mentioned these two companies, it is thoughtful to inquire about the scale of business this business strategy brings.
There is nothing
wrong with giving their services for free. If we look at the positive side we can
embrace the amount of change it brought. But of course, it has its own drawbacks.
Since the ratio of their proportionality is highly irrational giving good an unfair
advantage, we could say those are life-changing technologies.
And this strategy
is visible almost anywhere. Giving a free trial is a great example. Besides we get
news, articles, movies, and communication tools for free. It really made our life
simple. We don’t have to pay or wait, it is here at our fingertips. Free isn’t bad,
it is revolutionizing. Those who know act.
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