Sometime the barrier lies in lack of knowledge. People often tend to develop their life using their existing knowledge which they tried and failed many times. Even while taking the financial decision people focus on planning what's they planned before and slay there. They might be good at the existing tried and failed planning. But learning about the different methods and concepts, they can actually make a better decision.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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