Most of the time the bad performance is imparted on the employees or those who work as a group. With good equipment and working condition, there is still some huge loses. The revenue steeps down and the operational expenses are shooting up. The reason might be with the leadership. The person at the top must be the reason behind such a drastic fall in the profits or the desired outcome. Under him works the mob and he needs to make sure that they are well protected and safe. Safeness doesn't mean it is of external physical threat, it may be the insecurity that they feel inside the work place. By offering them the security, things would be better.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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