Cutting down the expenses is one of the way to increase revenue. Some companies perform better from last year due to increased number of product sales and services extended. This surely get reflected in the financial statements issued. Therefore more revenue can be generated without cutting the unwanted expenses. Even for companies with solid management teams, cutting expenses are really hard as it requires a total makeover. But some times it makes sense to do so.
The saying in marketing (mainly as a precaution to the victims) is that if you’re not paying for the product, then you are the product. This marketing strategy of making people a product is widely successful and people indeed have no problem in being a product. Since we don’t have to pay for the services they offer, we are comfortable with them using it as a product. If not, YouTube and Facebook never have survived. Since I mentioned these two companies, it is thoughtful to inquire about the scale of business this business strategy brings. There is nothing wrong with giving their services for free. If we look at the positive side we can embrace the amount of change it brought. But of course, it has its own drawbacks. Since the ratio of their proportionality is highly irrational giving good an unfair advantage, we could say those are life-changing technologies. And this strategy is visible almost anywhere. Giving a free trial is a great example. Besides we get news, articles,...
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