Gamblers fallacy can be observed anywhere. That is how the brain is designed, to gamble. If we gamble and make profits, we become greedy and play further. Same with when we lose money, we play further to revive the money disappeared. It is important to know the concept because we fell many times.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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