It takes years to find out the world we live in is the actual creation of ourselves. We cannot become disidentified with the world unless we put the effort. People complain because of the inability to think independently. Of course, it can be taken in to consideration, but only when we initiate the process with small and consistent steps we can think better. But it takes tremendous effort to think independently. That is why there is scarcity for such kind of people. Those who brag themselves as independent thinkers are actually not.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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