Having a principle to act upon creates an outcome that is swayed towards the desired one. When we look at the behavioural psychology of a person, there must be some principle acts on. Having an intended principle than an unintentional created the desired outcome.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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