We say someone as charming person if we see a particular trait that the majority lacks. Something which posses a charismatic effect. It may be boldness, fearlessness, eloquency, calmness or anything that the mob aspires, but few have. Having this ability is an advantage both for a leader and those who wishes to lead.
Being cheated is common. We get cheated most of the time. Sometimes the effect is large. Only then we realise that we are being cheated. Cheating comes from false beliefs. We believe in the things that we thought to be the truth, at least we accepted as truth. By giving us the false information they are rectifying the probability of manipulation. It's easier to get convinced in this time. There is no scarcity for information. I mean made up false information. They are very likely to get hooked and there is plenty of them in the market. Only thing left to the marketers is to pick one and throw it in the face. You are most likely to engulf. Because the rule book say so, you must do so. You cannot turn your your face when you are nicely getting manipulated, the rule books say. Even the craftsman man who designed these b.s rule must've been frustrated by consequence of these rules made to the folks. They must have thought someone someday would replace it instead of blindly pursuing...
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