Doing things even when we don't feel like doing them is super quality. It can be developed through discipline. The only thing that differentiates between those who achieve despite their situation and those who don't is very wide. Avoiding the responsibility and putting things to another day often ends up in misery and internal suffering. We regret it, we lose our sleep and everything feels fucked up. So do the work consistently. Be a stoic. Just focus on the work and think nothing. This is how you do things consistently even when you don't feel like it
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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