Not giving a shit actually benefits a lot when it comes to making our lives better. Some are really paralyzed by the effect of what other people think. The problem is what WE think they think about us. This is shit and it always renders us from reaching our true potential and worse, a disaster for dreams. So there is no point in carrying this garbage habit in mind. The more we put the blind glass, the faster it grows.
Startups can scale big with marketing done by themselves or by viral marketing. Viral marketing is the process where product reaches beyond the target number and become an obsession over the netizens ( considering majority of the new age startups are internet based). Viral marketing is done by people at it is completely free for the companies once they successfully implanted the idea.
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